Some projects are public.
Some are still brewing quietly.

What if AI felt more like an assistant than a tool? Built for the UK market, the product focuses on supporting young adults navigating life after government systems — people who may not always have strong support structures around them. Whether it's applying for jobs, understanding everyday responsibilities, or figuring out how to handle life's small (but overwhelming) moments, the goal was to create something practical, approachable, and genuinely helpful. The challenge was creating a product that felt: Fun, but not childish Intelligent, but not intimidating Helpful, without feeling clinical We focused heavily on accessibility, tone, and usability for users who may have lower literacy levels or limited confidence using technology. The product includes personalised tools, coaching support, assessments, AI assistance, and behavioural science elements — all designed to create a more tailored experience for every user. From a UX/UI perspective, one of the biggest challenges was balancing playfulness with clarity. There were a lot of moving parts, tools, and experiences to bring together, and the goal was always to keep things coherent, intuitive, and focused on what users actually needed — not simply adding features for the sake of it.

What if we could understand behaviour in the real world too? The Attribution Company helps businesses better understand customer behaviour inside physical retail and restaurant environments — giving marketers deeper insights into who their buyers actually are. This has been one of the fastest-moving products we've worked on. As AI rapidly reshaped industries, user expectations changed almost overnight. Features evolved quickly, priorities shifted regularly, and flexibility became one of the biggest requirements of the project. The challenge wasn't only designing the product — it was designing in an environment where the rules kept changing. This project pushed us to rethink speed, collaboration, prototyping, and the role of AI inside the design process itself. It fundamentally changed how quickly ideas could move from concept to prototype to development.

Some of our favourite work sits quietly in the background. For almost four years, we've supported an ongoing development partnership — working across multiple internal and client-facing products as different needs arise. Projects range from campaign management systems for international clients to feature design, UX refinement, and product support across a variety of digital platforms. The biggest challenge here? Switching gears quickly. One day might involve improving a workflow in an enterprise platform, while the next focuses on refining a completely different feature set for another product. It requires flexibility, fast context-switching, and the ability to jump into products at different stages of maturity. And honestly — we love that part.